Some examples of particularly spectacular advertising. The first one uses eye-tracking technology for a bit of user interaction!
The ads are from different awareness-building campaigns run by Amnesty International. As per usual, they can teach for-profit organisations a thing or two about persuability!
In the first example, the image, displayed on the side of the bus stop shows a woman being beaten by her husband, but, as soon as someone looks at the advert, the image changes to a photo of happy couple. The caption reads: "It happens when nobody is looking".
The second one shows a young boy walking towards you carrying a machine gun. The image carefully blends into the actual environment.
The third and final one, also from Amnesty International, splits the image in 2 horizontal parts: the upper one shows the top half of a healthy woman in a safe environment screaming to be heard, whilst the bottom one shows a girl from the waist down living in poverty and in the clutches of someone else. Together, the 2 parts make one woman. The caption reads: "Make some noise for those who cannot be heard".
