Tuesday 8 December 2009

Shopping "basket" or "trolley"?

- the icon used on Amazon.co.uk


A curious example of where the label doesn't match the image.

I wonder...
  • Is an image of a trolley easier to identify than a basket?
  • Is a trolley more closely associated with shopping?
  • Is it a subtle way of encouraging users to spend more and fill up their trolleys rather than a basket?!
  • Is this merely the same as the now out-dated floppy disc representing "Save".
  • ...or a way to avoid choosing between the British English "Trolley" and the American English "Cart"?
Well, apparently not the latter, see amazon.com(!):

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