Prompted by the 50th birthday of the Swiss typeface Helvetica last year, the documentary by Gary Hustwit looks at the astonishing prevalence of Helvetica in the signs and logos of the urban landscape that surrounds us.
Those interviewed generally belong to either the Helvetica is great or Helvetica is dull camp: control and restraint versus creativity and free expression, legibility versus visual communication, old versus new - there's no sitting on the fence with this one!
The joy and enthusiasm for the work of the cheerful typeface designers interviewed is definitely the best advertisement I've seen for any profession!
You should at least have a mild interest in design before thinking about watching it...
Friday 16 January 2009
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